New Saturn Dealer Hopes To Win Over More Customers

After months of planning and renovation, Saturn of Boardman has opened. With another Saturn location on U.S. Route 422 in Niles, car dealer Jim Pace decided to expand last October and purchase the former Frederick Dodge location at 7554 Market St. This is how appealing the renaissance of Saturn product lines has become.Now purchasers can pick sport-utility vehicles such as the Outlook and the Vue; mid-size and compact cars, the Aura and the Astra; and the Sky Roadster. Two of the cars, the Vue and Aura, are available as fuel-efficient hybrids but are currently sold out. "We had a lot of people coming to the Niles location saying how they wish there was a dealership in Boardman and how it would be more convenient," said Bill Burns, the general manager of the new store.It is powered by the 6 L DOHC 24-valve HFV6 engine with Variable Valve Timing available in two versions: the XE and the XR. The Vue, also a crossover SUV, uses the GM Theta platform. It flaunts durable auto parts like the engines and cold air intake for uncompromised performance.
The Astra, meanwhile, will be produced for the 2008 model year to replace the Ion as Saturn's smallest model. The multimillion-dollar renovation covered repaving and expanding the lot and adding more landscaping and lighting. What is more, the exterior of the building was given a new appearance.The Astra will be available in three-door and five-door hatchback body styles. The rebirth concept of the automaker also produced a new roadster - the Saturn Sky."Some places have most of their customers tucked away, not having them around sales consultants," he said, "We put them where they can interact with them and not feel secluded." The roadster features 18 in wheels and a 2.4 L Ecotec LE5 I4 engine that produces 177 hp and the new I-4 2.0L direct injected turbocharged engine that produces 260 hp.